One day we just walked into a store, each tried on a few different styles and bought them on the spot. Top: Enso Rings describes its silicone products-which are now available at Zales-as “luxury without compromise,” giving the wearer a secure feeling of having a band on without worrying about it getting damaged or causing possible injury while at work or play (photos courtesy of Enso Rings).When my partner and I first decided to get married, it didn't take us too long to pick out our rings. It’s a great companion piece to your metal band or diamond ring.”
“But it doesn’t need to be a replacement.
#Enso rubber rings how to#
“Silicone rings are still relatively new, so people may not be sure how to position it,” Dalley says.
For example, Enso Rings was featured on Shark Tank and named one of the fastest-growing private companies in America, selling more than 4 million silicone rings over the past seven years. Some are infused with crystals or precious materials using Enso’s patented processes, giving these rings a realistic metallic look and shine that blur the line between traditional metal jewelry and silicone.ĭalley says the years of development and hard work have paid off not only with the consumer responses to the product as well as the Zales partnership but also in terms of all the experiences the company has had along the way.
They come in vivid colors, etched themes, and bold designs. Prices range from $39.99 to $49.99.Įnso’s premium bands are the opposite of traditional silicone rings-rather than go bland and basic, Enso’s rings feature well-known characters from Disney to Star Wars to The Lord of the Rings. It also includes the Elements Contour in platinum. Seven are in the Elements Classic collection, including platinum, rose gold, diamond, and black pearl. This is a partnership that Enso Rings founder Aaron Dalley says has been a dream of his since he co-founded the company in 2015.Įnso’s Elements Collection at Zales features eight premium silicone wedding bands. “For our customers looking for a silicone band as an addition to their wedding band to wear while being active, working in the medical field, or wherever the need for an alternative band may be, Enso silicone bands provide a lightweight, durable, and stylish solution.” In a new partnership with Enso Rings, Zales is now carrying in stores and online an array of colors and widths of Enso silicone wedding bands. “It was a natural fit to add them to the assortment available at Zales, and we couldn’t be more thrilled to be working with them,” Kennedy said in an email interview with JCK. Our mission is to be a force for good, and our values are love yourself and love others.”Įnso was a great fit for Zales because its customers want fashion-forward solutions, and this silicone ring partnership brought that and more, said Angela Kennedy, vice president of merchandising at Signet Jewelers. “We wanted to work with a name brand, but it also had to be a brand that resonates with us and our mission. “We wanted to work with Signet and Zales because they’re among the strongest names in the industry,” Dalley says. Enso Rings created specialty processes that make its silicone bands look more upscale than other offerings, even adding precious materials and crystals to its bands so they look metallic or high-end, co-founder Aaron Dalley says. That led their business to Zales, and now the two are partnering to offer Enso Rings at Zales online and in stores nationwide, a major landmark for the company, Dalley says. The duo added their own spin, producing premium bands that are both stylish and sophisticated. Those stories and countless others inspired Dalley and Jones to launch Enso Rings in 2015 to create a better silicone ring replacement option. That rock mangled the ring and his hand as well.
His co-founder and business partner, Brighton Jones, once forgot to take off his ring while rock climbing. Most people who wear a ring have a story about that one time they caught their metal wedding band on a piece of gym equipment or lost a sentimental ring because they took it off for safety-it tends to be a memory that’s hard to forget.Įnso Rings co-founder and CEO Aaron Dalley knows these stories, having lost many a wedding band himself.
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